Google costs, passed through at cost. Set the margin on each table. Client = Google cost ÷ (1 − margin%). Copy any table into PowerPoint or download the full card.
“Copy for PowerPoint” is client-facing: Google cost is excluded unless you tick “internal”. The .xlsx download is the internal full card.
Indicative: big clients → wholesale (service fee only) · GA4 360 40% · DV360 & CM360 20–35% · SA360 1% client fee (vs 0.48% Google cost).
| Currency | Peg (per 1 USD) | |
|---|---|---|
| USD | 1 | |
| AED | 3.6725 | |
| SAR | 3.75 | |
| QAR | 3.64 |
Role rate card (AED/hr): PM/Account Lead 325 · Analytics Lead 268 · BI Specialist 210 · Data Engineer 185 · Visualization 170 · Implementation 160 · Data Analyst 160. Blended ≈ AED 190–200 (USD 55–75).
Standard scopes and indicative fees (hours × blended rate). Expand any service for full detail of what's included. Copy a summary into PowerPoint, or download the full detail.
The overall approach: check the rates, scope the services, price the deal, and share. Everything is transparent: Google cost is passed through at cost, and margin is applied on our side.
Pick the currency and set the margin on each platform (GA4 360 40% · DV360 & CM360 20–35% · SA360 1% client fee · wholesale for very big clients). Use the GA4 events calculator for a quick licence cost. Copy a client-facing table into your deck, or download the full card.
Expand any service to see exactly what's included and the default hours. Fees are hours × the blended rate (150/hr standard, editable). Copy a summary or download the full detail.
Enter the client and sector, tick the platforms, add the monthly volumes/spends with a per-platform margin, and select the services. The Deal summary shows what the client pays, the Google cost, and our margin. Watch the sign-off flag and the minimum-investment floor.
The SOW and deck previews build automatically from the deal. Export the deck (.pptx), the commercials (.xlsx), or print the SOW to PDF. Minimize the preview if you just want the numbers.
Send the one-pager as the first touch (open or download it there). The full creds deck is there for deeper conversations, and “Generate from Build” fills the proposal master with this deal’s rates and services.
Clear any sign-off flag (low margin or below the floor), confirm volumes and rates on the Partner Portal, and issue, branded as Choreograph, within the validity window.
Ready-to-share collateral. The proposal master fills automatically with the rates and service details from this tool.
The Choreograph MENA GMP licensing one-pager, the right first touch for a prospect. Open it, or download to attach to an intro email.
The detailed creds deck (product overviews, support model, onboarding, training, case studies). Heavier, so send on request or for a deeper conversation, not the first touch.
The MENA GMP licensing proposal master. “Generate from Build” fills the rate slides (CM360, GA4 360, DV360, SA360, retainer) with the client rates and services from this deal.
The one-pager is embedded and ready to send. The proposal master auto-fills with the priced commercials and retainer scope from the Build tab (first download is a large file, so give it a moment).